ADVENTURE PHOTOGRAPHY
CANYON
Content for branding and social media
Location
Cairngorms
ADVENTURE PHOTOGRAPHY
Canyon Bikes in the Cairngorms
We were hired by Canyon’s PR team to chronicle the launch of their new gravel bikes in a story based on real adventure. In three days’ riding in Scotland’s Highlands, we followed a bikepacking route from Aviemore, trading rough trails, mountain vistas, and bothy stays for wild camping by a loch.
The shoot was a combination of real storytelling and glossy pictures for press and social. My training in endurance sports helped me to cycle with the riders and maintain energy without interrupting the rhythm of the trip.
The result: a set of photos that naturally fits with the adventure community but with the punch Canyon needed for its marketing strategy.


