WINTER PHOTOGRAPHY

Cotopaxi wanted their new winter collection to be showcased in a rugged, relatable manner. We embarked on the snowy peaks of Chamonix to capture an alpine hike, highlighting the performance and colour of their jackets and backpacks.

I applied my knowledge of working within extreme winter conditions to make clothing appear desirable but also practical for outdoor consumers.

The photography relayed a simple yet strong message that was well-suited to social media and brand marketing platforms.